How Persuasion Works
How being a capable persuader will make your life easier.
Human as social creatures needs another person to reach their goals, either their personal goal or communal goal. To make others willing to work together, a person needs to be able to persuade others so they’re willing to do their part.
Persuasion is one of the arts of understanding human psychology and how to deal with them. When you can deal with people effectively you can elevate your life. you will earn trust, and respect from people around you. And if you have that your life will be easier.
Persuasion In General
when you trying to persuade someone or a group, not everyone is persuadable. Because each person is different. Some are still able to be persuaded, and some already made up their mind so they’re not able to be persuaded. Facing that condition, only focus on those who are persuadable.
The key to persuasion is understanding and serving others, because if you understand their desire and you can influence their desire then you will be able to move them. That kind of persuasion is the best because they move by following their desire, not yours.
The strongest attribute of persuasion is helping people be selfish.
Besides mastering persuasion skills, we need to improve our credibility. Because everybody knows your reputation precedes you. When your reputation is good, your job of persuading others will be easier because they know who you are and it will be easier for them to believe you.
Persuasion in leadership
One of the most important traits required as a leader is being a capable persuader. Because the main task as a leader is making someone believe you and be willing to follow you. If you cannot persuade others and make others believe then what’s the point of being a leader?
You don’t lead because you have a badge or title; you lead because you can persuade others and draw them to your cause.
To be a capable persuader is to make others believe in yourself, and to make others believe in yourself you have to be liked by them. your likability as a leader will be based on your trustworthiness, your ability to make sure people feel heard, and that you’re making them feel valuable as equals. Regardless, likability makes persuasion easy because you don’t have to persuade people. People tend to drop their guard around people they like, and even more so around people that they want to like.
Being a leader at work means you are in charge to make sure your team achieves the team’s goal. To achieve them, the contribution from every member of the team is needed. To improve the team’s performance you need to set both rewards and punishment for your team. A reward is good for proactive people in your team because they intend to gain more, and punishment is good for reactive people in your team. After all, since reward cannot convince them, the only punishment that can make them move forward.
The great persuaders in history are tied together by two common threads: undoubtedly all had great charisma, but they all also had a remarkable understanding of how to appeal to people on their level.
Persuasion in Selling
When we are selling something to people, our motivation should be to serve others. Because people hate hard selling but they are happy to be helped. Almost everyone wants to improve their lives in every aspect so our task is to help them improve their life.
To help people improve their lives we need to understand what aspect of their life needed an improvement the most. Once we find out the problem we have to expose the current horrible situation to them and offer them the solution we have. We need to tell them how bad their situation is and make them terrified about their situation so they’re willing to receive the help you offer.
The most effective way of marketing is to influence people on an emotional level. Because When you appeal to emotions, you are by definition not making a logical argument. You are dependent on being able to take advantage of someone’s emotional instability to win them over. And we have to admit that many of our daily decisions are based on emotional impulses. How do you make an argument that targets someone’s emotions? By making them forget reality and logic.
Another practical of Persuasion
Persuasion is not merely on leadership and selling. Persuasion is broader than that. When you are a capable persuader your voice will be heard by anyone and you will have a strong influence on your group. When you hang out with your friends you will be able to choose where place to go, in your workplace you can build healthy relationships among your coworker, with your partner you will have a good love life, and in your career, you can get a better job with a better income.
Persuasion is a skill everyone needed if they want their life to be easier because as social creatures we cannot get anything done by ourselves. We need others’ contributions in our life. and how to get others to perform maximally for us? We have to be able to influence and persuade them well.
Notes: This is a summary from Persuasion Tactics by Patrick King